I’ve read a few of Stephen Spencer‘s posts lately about the importance of commenting on blogs for bloggers and other online marketers. In a nutshell, he argues that (legitimate, thoughtful) comments are as important as posting one’s own blog posts, in that they help build relationships. I wanted to share my comment on his post:
— My Comments —
Nice experiment. I admit, that carrot helped encourage this comment. Is the general premise here that by commenting on other blogs you are building repoire and building a relationship with those bloggers, such that this relationship may be leveraged at some point in the future?
Not to cheapen it, but essentially I believe that is how most people view traditional networking – making contacts and relationships with the idea in the future these can be leveraged.
In that sense, I guess blog comments are the Web 2.0 version of networking, in much the same way that hyperlinks are the Web 1.0 version of endorsements.
Any other thoughts on this?