So I just sent flowers online via Teleflora, and I just wanted to comment on what a great site design and layout they have. I had seen their logo in several florists before but didn’t know much about them – I’d always just thought 1800Flowers.com for that type of thing, or the local florist for … Read more
My firm deals mostly with service firms. We help to leverage their website and (to a lesser degree) other internet channels to help with their overall marketing efforts. In short, we try and get them more leads and more sales via the web. With an e-commerce site the conversion process is rather simple. 1) Traffic … Read more
(Intro) I’m a big fan of HitsLink – a third-party hosted client-side web stats service. Its similar to WebTrends, ClickTracks, Urchin, and all the others – although generally I’d classify it as a more basic offering. For many sites that makes it preferred – as its very quick to setup, is fairly flexible, and gives … Read more
I’m on a roll today – lots of posts 🙂 So I was just doing an “actual” search, as I’m in need of some pre-printed 1099 forms. So of course, I did a search. I found Staples’ site and it had a targeted title, so I clicked it. I’m then taken to this page immediately … Read more
I just noticed an interesting article on MSNBC about Super Bowl TV Ads (selling this year for $2.5 million for a 30 second spot) and how they relate to traffic spikes on the websites of some advertisers. The article mentions that “microsites” are now becoming a key component of these commercials – enabling advertisers to … Read more
Sunday is football day for me, so posting on Sunday is rare… but this is really a hoot: I was looking through my referral stats for this site and noticed a few people found my post about the teamsoftwareusa.net software scam. As I do on occassion, I went to Google and ran a quick search … Read more
A particular site I work with sells products that range in price from $10 to $150. The site does a decent bit of volume, and we have a fair amount of historical data, and fairly steady data at that. That is to say, that unless there is a clear change in the site, dramatic change … Read more
Sometimes you see a website that is ridiculously over-optimized and you just have to ask… What’s the point? I can’t take credit for finding this link – as I found it on one of the blogs I read and emailed it to myself, but now I can’t seem to find the article and thus give … Read more
An “SEO” focuses about getting more qualified traffic to a website. A “Conversion Specialist” focuses on doing a better job in producing results with the traffic a site already gets. A successful internet marketer realizes the best case scenario is to address both issues, although most (including myself) will generally advise starting with the scales … Read more