As has been my theme lately, here is an inquiry of a client for whom we set up a basic PPC campaign for a short period. The client wanted us to help set it up and then they would manage it themselves. Here is a parting question of sorts:
1. I paused some of the lower performers today.
[Jon Payne] Excellent. This should improve your efficiency. PPC marketing is all about continually stopping whats not working and doing more of what is working.