As has been my theme lately, here is an inquiry of a client for whom we set up a basic PPC campaign for a short period. The client wanted us to help set it up and then they would manage it themselves. Here is a parting question of sorts:
1. I paused some of the lower performers today.
[Jon Payne] Excellent. This should improve your efficiency. PPC marketing is all about continually stopping whats not working and doing more of what is working.
I just got an email from one of my clients who does web development and fulfillment for a number of websites in the communications industry. The question to me was: Jon, can you take a look at the email below and see if you can assist me with understanding his concerns? And the “email below” … Read more
I’ve never seen or heard of this before – it may be new, or just new to me… I did a search on a phrase for which I happen to have one of my client sites bidding on in AdWords PPC. Its not a terribly competitive keyword, and there were no ads shown at the … Read more
I’m on a roll today – lots of posts 🙂 So I was just doing an “actual” search, as I’m in need of some pre-printed 1099 forms. So of course, I did a search. I found Staples’ site and it had a targeted title, so I clicked it. I’m then taken to this page immediately … Read more
This is huge. http://www.seroundtable.com/archives/002946.html Apparently Google is now taking the “quality” of one’s landing page into account for positioning of AdWords ads. I’m not sure how or why Google is qualified to form an opinion about the quality of the landing page for an ad for which one pays for exposure, but I suppose this … Read more
I found this quite interesting and wished to share it here as well: Interesting. I was quite a bit surprised to see how they called out SEOinc and ArticleBot. It seems as though they’ve “officially implied” that “SEO Optimization” is a no-no. That’s pretty general and open-ended. As a white hat guy, I basically stick … Read more