I’ve just completed a white paper in collaboration with Scott Johnson of Rock Creek Creative. Scott and his team actually wrote the bulk of the paper, while I did some editing, revisions and made some suggestions for additions. The white paper is titled “Increasing Website ROI Through Search Engine Optimization (SEO)“. That link is the HTML version.
Its certainly pretty “high level” in its approach, but still a good resource in my opinion. Check it out and let me know your thoughts.