Marvelous Link Bait / Online PR Idea

Brett Tabke’s Bot Blog.  Its his robots.txt file which has a blog in it as a .txt file.  Dorky, yes.  Old school, yes.  Terribly interesting and different.  Indeed.

The blog is about bots and blocking them, etc. (which is most commonly done with a robots.txt file), so what more appropriate way to launch a blog about it than to feature the blog in that file rather than just another typical blog template… Genius.

Its been up over 6 months and I’ve just noticed it, though I’m not really into that particular topic.  Yet, I still link.  Genius.