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FindLaw’s Templated SEO Services & How Its Not Custom, Top-Shelf SEO

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I was recent asked to evaluate a FindLaw contract for a firm I work with, who has a prospective client that uses FindLaw and is considering more custom SEO services from another vendor. Specifically, I was asked to discuss what the contract included and what is what lacking with regard to SEO. While this is specific to this one instance (and I cannot share the contract for privacy reasons), I think there are some points here that go across the board for all of these law firm online marketing services.

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Google Checkout

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So I just tried to order a couple of Google T-Shirts through the Google Store.  Not surprisingly, the store uses Google Checkout.  To my surprise, however, it does not seem to want to work – at least not in the IE 6.0 browser I tried it in (which is what like 80% of the internet … Read more

FindLaw, Template vs. Custom SEO

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Its been a while since I’ve written, as I’ve been swamped. Here’s an excerpt from an email I replied to the other day with regard to how custom SEO services are different from those provided by a larger firm with a template approach. In this case, FindLaw.

_______(removed)_______ is right on. Just to add my two sense, SEO boils down to three things:

1) Technical / Site Structure Issues (10%)
2) On-Site Content (30%)
3) Off-Site Components aka Link Popularity (60%)

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Craigslist Scam – My Personal Experience

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Its always a bit discomforting when you realize someone has tried to scam you. Sure I get the normal load of tons of emails from Princes and Kings in Nigeria who want to give me $5 million in exchange for assisting with the money transfer needs. Those are easy to spot as scams. Why in the world would they email me to do that? Why would they offer so much money? Even if all that was understandable, how would I explain the unusual income spike to the IRS? Clearly an easy scam to spot.

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Marvelous Link Bait / Online PR Idea

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Brett Tabke’s Bot Blog.  Its his robots.txt file which has a blog in it as a .txt file.  Dorky, yes.  Old school, yes.  Terribly interesting and different.  Indeed. The blog is about bots and blocking them, etc. (which is most commonly done with a robots.txt file), so what more appropriate way to launch a blog … Read more

Quick, Easy CD/DVD Burning

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I’m not a CD or DVD burning power user by any means.  Basically I just occassionally burn a music CD and try to regularly backup important files, etc.  Not a power user. Anyhow, I wanted to make a bit of a recommendation for BurnQuick, an application that is very lightweight, easy to use and cheap … Read more

Marketing ROI & Digital Dashboards

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Paul Ward has a great post about digital dashboards and various marketing metrics. He discusses how a corporate CEO is not necessarily the best person to keep tabs on some of these metrics, as in many cases they do not necessarily understand them – nor do they care about them as much as other metrics … Read more

New Time Management Idea

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Time management, and moreso project/time organization, is always a challenge for me.  I want to make sure I get “everything” done and don’t let anything slip through the cracks. As far as I see, there are two ways to approach the scheduling of my time as related to “client work”.  For my purpose, “client work” … Read more

Major Google SERPs Subdomain Issue

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So I just did a search for maryland seo and noticed that everything from listing #6 through page 50 is all the same site – subdomain pages for freelancedesigners.com.  Example URLs: ellicott-city_md.marketing.freelancedesigners.com/ columbia_md.marketing.freelancedesigners.com/ clarksburg_md.marketing.freelancedesigners.com/ elkton_md.marketing.freelancedesigners.com/ . You get the idea.  Imagine that X 500.  In fact, it may go well beyond page 50 – I … Read more

MySpace Now Most Popular Site on Internet

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Wow again.  An article on ClickZ entitled MySpace Rules the Web states that MySpace is now the most popular site on the internet, surpassing Yahoo Mail, Yahoo, Google, eBay, etc. Crazy growth for MySpace, which was sold a while back to NewsCorp/Fox.

GREAT Web Hosting Company

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Need a fantastic Windows hosting company?  There is one firm I’ve used for several years and I pretty much insist on for any SEM clients who I’ll be working on for a long period of time.  Who is this legendary company?  Millennium Systems.  Yes, they’ve even made it to my firm’s oh-so-prestigous partners page. Doing … Read more

Random “SEO” Snakeoil Solicitation Emails

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Happy 4th of July!  I’m only in the office for the morning mostly to do some work for my class… wanted to share this though. These are crazy.  I get like 2-3 each day, usually never respond.  Today I did: —–Original Message—– From: Shane Tedford [mailto:xxxxxxxxxxxx] Sent: Tuesday, July 04, 2006 7:29 AM To: xxxxxxxxxxx … Read more

MySpace Search Using Overture?

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So I’m either way late or way early or just flat out missing something, but I just was on MySpace and I tried a search without specifying a site-search (i.e. full web search).  I was looking for the page for The Shins, which I could probably guess the URL for in about 10 seconds but … Read more

Yahoo’s New Layout

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Apparently today there is much to do about Yahoo’s new layout, available at http://www.yahoo.com/preview or depending on your luck maybe at the http://www.yahoo.com home page. I first made note of this pending new layout back in February, when it appeared as though they were testing it. I believe they placed a cookie or something on … Read more