Google Sitemaps Feature, SEO vs. Making Sites Better

Warning: The following is an incredibly incoherent rambling-type post. This is one of those where I’m writing for the sake of writing. Apologies in advance! Recently there’s much ado about Google’s new sitemaps feature. If I understand it correctly its basically a means of submitting a list of your URLs to Google along with some … Read more

Seth says “Small is the New Big”

I much enjoy reading Seth Godin’s books and even moreso his blog. His most recent post is perhaps the one I agree with most – Small is the New Big. Seth describes how a while back being a large firm often lead to a number of advantages – manufacturing economies of scale, ability to purchase … Read more

Make it Easy for People to Give you Money

I tell my wife at least once a week that in my short but very educational experience as a small business owner one of the most important things I’ve learned is this: Make it easy for people to give you money. You’ve done all the hard work. Set up the business. Advertised. Made the sale. … Read more

SES Toronto 2005

I thought I had started a post on this and saved it to complete later… but apparently not. Anyhow, last week I was in Toronto for the Search Engine Strategies Conference & Expo – my first. Some observations: 1) Toronto is larger than I thought. I was reading something like 5 times the size of … Read more

Google Downtime

Is it just me or has anyone else noticed some downtime for Google lately? Lately I’ve had searches time out on me and gotten a page cannot be displayed error even on Google’s homepage a few times. Today for a little while too my toolbar wasn’t showing PR for any sites, those that I know … Read more

Dynamic Google Link Map

This is really cool – check it out. Dynamic, fluid linking map… A friend sent the link to me – thought I’d share.

The Power of One Relevant Inbound Link

Try Googling up “nutrtition” – a mispelling of the word “nutrition”. The number one organic ranking, at last at the moment I’m writing this is a company I’ve worked with that provides a nutrition bar for pregnant and nursing women. We didn’t mispell the word on the site at all, but a quick view of … Read more

Free GMAIL Invites

I’ve had my account for a little while now, but really have barely used it as I’ve been a pretty busy guy… Anyhow, free Gmail invites to the first 10 people to email me and make a decent case (i.e. you are a human and not a spammer) will be awarded the invites. (Now closed)

WebTrends Metrics Seminar in DC, Metrics and SEO

In about a week and a half I’ll be attending the DC-version of half day seminar put on by WebTrends entitled “Moving from Metrics to Results: Mastering the 7 Key Areas of Your Web Initiatives”. I expect it to be about half sales pitch and half actual, useful info. I’ll be sure to follow up … Read more

Blogs “Victim” of Google Link Penalties

My name is Jon Payne. My blog URL is The first two words in the Title tag on my homepage are… you guessed it – Jon Payne. Now, there are certainly other people out there with the same name as myself. Its not an overly-common name, but not the most rare either. I will, … Read more

SES Toronto, Here I Come!

I’m all set – I’ll be attending the Search Engine Strategies (SES) Conference & Expo in Toronto on May 4 & 5. It will be my first time actually attending the conference, which is a welcome change from just following it in the forums, blogs etc. I’ve never been to Toronto – or even Canada … Read more

Jon = Corporate SEO / SEM

Big news here – I’m now currently employed as a full-time in-house SEO with a fairly large telecommunications firm. I will continue to operate my search engine marketing firm, but on a scaled-back and more selective basis. In reflecting upon all the recent issues with bloggers posting too much info about their jobs and companies … Read more

Content, Links and Patience

My private internet marketing business handles roughly a dozen websites that are primarily lead-generating in nature. For the most part, these are small businesses with either a local reach or a reasonably defined line of business. Anyhow, about three weeks ago I launched a redesign of a site for one of my new clients. Essentially … Read more

New Changes in Google

Within the past couple of weeks Google made an algorithm adjustment that caused dramatic swings for some, and much more moderate swings for others. I have a few associates who had some very high ranking sites for some competitive search terms who have really been hit hard. The common denominator seems to be that they … Read more

Can Video Enhance SEO ROI for Service-Oriented Websites?

Different calls to action require different approaches. In my experience there are generally a handful of different types of sites, from a very general SEO standpoint. Typical e-commerce websites that want relevant traffic and hope to convert as large a percentage as possible to sales. Lead-generation sites – typically for service oriented businesses. May include … Read more