Seth says “Small is the New Big”

I much enjoy reading Seth Godin’s books and even moreso his blog. His most recent post is perhaps the one I agree with most – Small is the New Big.

Seth describes how a while back being a large firm often lead to a number of advantages – manufacturing economies of scale, ability to purchase effective advertising, name recognition, etc. Now, he says, things are changing such that in many cases small firms have the majority of the advantages.

One excerp I really like:

I’m writing this on a laptop at a skateboard park… that added wifi for parents. Because they wanted to. It took them a few minutes and $50. No big meetings, corporate policies or feasibility studies. They just did it.

From someone who’s had at least a brief experience in both scenarios I say this – Amen, brother!

A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big.

Again, Amen!