Spelling is Important

I just noticed an ad in the top-right prime real estate on the MSN homepage for a new SUV being marketed by Jeep – the “Commander”. The copy of the ad says “Take Command… Explore Commader”. Notice they forgot the “n” in their own product name. Come on guys, the ad even plays off the name. That hurts.

See here:

spell check, anyone?

I don’t even want to know how much that ad on the MSN homepage costs. At least double check your spelling guys – especially of your own product names!