An interesting article I found linked off of CNN’s homepage:
“Keeping enemies close at the Google Dance
It written in a very basic/general style, for someone who has essentially never even heard of SEO. In fact, they use the term “webmasters” and “search engine consultants” where one might substitute them for a term such as “SEO”, but let’s not worry about that. Anyhow, its always interesting to me to take note of what search gets more mainstream media exposure, and CNN.com would fit that bill.